3bn people have little access to life-saving or valuable information. Organizations serving these communities do not have simple, cost-effective tools to enable reliable and meaningful dialog to increase their reach while scaling their impact. Cellphone/SMS technology is complex to program, telecom orgs are inflexible/costly and existing SMS tools are difficult to use.

Resdida is developing a simple to use, turnkey platform for organizations (Govt, NGO, corporate, community) to leverage channel-based mobile content distribution, two-way messaging, and project monitoring and evaluation (M&E). The Platform allows for localized content creation and syndication, creation of content "channels", a wide array of distribution options, group profile management, two-way messaging (e.g. surveys automatically populate responses to a reporting module), and public service announcement capabilities. The Platform will be built for M&E by receiving and collating SMS-based field reporting in real-time, allowing for faster org response time.

Content may consist of program updates, emergency info, weather, health, sanitation, crop prices, news, as well as desired info such as entertainment, sports and culture. This approach will allow orgs to reach rural communities directly (and in larger numbers) with information they need and want. A survey module allows collection of feedback, and user data collection provides information on preferences to refine future development.

Resdida has a working prototype, with V1.0 now in development for release in 2009. Resdida will pilot the platform with 1-3 organizations to fully test its capabilities, make changes and prepare for broader rollout. V1.0 will be flexible enough for multiple org types, yet remains simple to use. A channel takes 5 minutes to setup and send to a group of any size via an extremely user-friendly web interface. NO technical knowledge/programmers, negotiations with telcos, purchase of software, servers/maintenance is required.