We   the   East   African   Fish   Auctions   Ltd, have     created   an     marketplace   for   trade in   fish   and   fish   products   that   is   accessible   to   all   participants   by   use   of   ICT  .It   enables   access   to   markets     and   price   making   mechanisms   by   way     of   online   auctions     which   will   be   aided   especially   by     use   of     financial   services, certification   and   trading   on   the   auction.  We   have   to  developed     a   trading     place     for   fish     and   fish   products ,   in   online   auction   format,     with   sms   system   forming     the   basic   entry   point. On millennium   goals it   will   help   out   in     alleviate   poverty   and   hunger.  Direct beneficiaries   are Fishing   cooperatives, Fish   traders, Fishermen, Fish     processors   and   the   consuming   public, both   local   and   international.