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SMS Solution for market access-ICT for economic development

Challenges Entered: 
ICT  for  enabling  marketing  services for  fisheries  industry   in  East Africa  through  fisheries   cooperatives. fishermen lack  tools  for  enhancing  market  access  and   financial  services

We  the  East  African  Fish  Auctions  Ltd, have   created  an   marketplace  for  trade in  fish  and  fish  products  that  is  accessible  to  all  participants  by  use  of  ICT .It   enables  access  to  markets   and  price  making  mechanisms  by  way   of  online  auctions   which  will  be  aided  especially  by   use  of    financial  services, certification  and  trading  on  the  auction. We  have  to  developed   a  trading   place   for  fish   and  fish  products ,  in  online  auction  format,   with  sms  system  forming   the  basic  entry  point. On millennium  goals it  will  help  out  in   alleviate  poverty  and  hunger. Direct beneficiaries  are Fishing  cooperatives, Fish  traders, Fishermen, Fish   processors  and  the  consuming  public, both  local  and  international. In addition:

 A  website  developed  linked  to the  SMS Solution

SMS  Solution developed, needs  refining 

Capacity  building  done, more  needed  so  that  usage is  enhanced.

Marketing  system  usage  training  continously  being  done.

Financial  services  and  e-cert  under  consideration.

 Expected  outcomes:Fishing  Cooperatives        -    Capacity  to  trade  and  market  enhanced                Fish  Processors -    Use  the  system  in  marketing and   procurement                Fishermen  -         Use  the  system  to  trade  with   fishing  cooperatives  and  processors.                Traders -   Use  the  system  to  trade  with   fishing  cooperatives  and  processors.                Exporters  -           Use  the  system  to  trade  with   fishing  cooperatives  and  processors.                Importers  -           Use  the  system  to  trade  with   fishing  cooperatives  and  processors. Type of stakeholder involved .Fishing  CooperativesFishermen            Traders Fish  ProcessorsExporters Action(s)Capacity  building--to  enable    more  users- fishing  cooperatives  and  fishermen ,  on   supply  side,  and   Traders/Processors  on  Buy  side  better understand  and  increase  usage  of  the  online  and  physical  auction  marketing  systemMarketing  system  usage  trainingFinancial  services   and  Technology    project  implementation                Name of the stakeholder responsibleEast  African  Fish  Auctions  LtdShimoni  Fisherfolks  Cooperative  SocietyMwagugu  Fishermen  Cooperatives  SocietyKipini  Multipurpose  Cooperative  Society

Project Details
Project video: 
Project Assessment
Financial support: 
Project has financial support
Sustainability Model: 
We  will  get  sustainable  revenues  through  trades  taking  place. Once  people see  its  beneficial they  will  join  in. We  can  also  trade  on their  behalf, so  the  fees we get  pay  for  our  operations.There  is  movement   of  trades  towards  the  auction. The  revenues  earned  enable  us  to  consistently  move  towards  covering  our  operational  costs.Also the  financial  services  incubation  will  enable  us  have  an  additional  line  of revenue. The  number  of  locations  able  to  access  transaction  system  increases, thus  more  fees.The  e-cert  system  can  also  earn  revenue  through  use  of subscription  model  of  usage. More  fishermen  cooperatives  and  traders  access  hand  held  devices  and  able  to  send  product  data In addition: No
Expertise needed: 
To enable  capacity  of  the  organization to  meeting  its  growing  challenges.
To  enable  the  organization  to adapt  to  government  and  other  stakeholders  policy  changes.
To  enable  its  product knowledge  and  ICT  skills  to  be  enhanced  and  adopting  to  changes  in  the  market  environment.
Project goals: 
We  have  the  online  and  physical  auction  working  in tandem  and  more  participants  sign in. Capacity  building  efforts   made  have  enabled  enhancement   of  understanding   of  the  system.More  trades  are  to  be channeled  to  the  auction  system. A   transaction  system  is being  designed  to  take  advantage  of  new  money  transfer  services  using  mobile  phones for provision of financial  services  to  auction  participants.The  e-cert  system is  being   designed  to  enable  product  traceability  and  enable   participants  in  easing  up  documentation  procedures.
Identified Obstacles: 
Funding has  been a  constraint  to  development  of  the  objectives,as  the financial  outcomes  are  not  near term  on  this  project.Technical  and  managerial  expertise  was  not  that  properly  thought out  in  the beginning.Partnerships  for  development were  not  that  forthcoming  when  needed. 

Location

Uganda

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