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Souktel - Mobile Phone Job Service

Challenges Entered: 

Economic growth, good governance, better community health—Souktel believes that all of these goals depend on something simple: Jobs and the income they bring. A poor family's best hope for survival (and a brighter future) hinges on its ability to earn and save money. But in most USAID countries, labor markets are in chaos—not because there's a lack of jobs, but because there are no good information networks to help job-seekers and employers find each other: Web access is low, public/private resources are few, and infrastructure is poor. As a result, job-searching is expensive, time-consuming, and risky.

But a huge number of low-income communities have basic cell phone access, even in rural areas. Souktel leverages this technology to bridge job information gaps in emerging markets—by creating a mobile "job matching" application that helps reduce unemployment and boost local growth.

Our solution is simple: From any phone, job-seekers create SMS "mini-CVs" that include basic data on their skills, location, etc. These are then sent by mobile to our central database--which hundreds of employers search daily, via web or phone. From their side, employers create similar "mini job ads" and post them on the same database—so that job-seekers can search these jobs from their own phones. The database also matches job-seekers/employers who have similar profiles, sending them SMS alerts with each other's data.

By creating an interactive, accessible platform that ‘levels the playing field' of access to job market information, Souktel narrows digital divides & breaks cycles of poverty and unemployment. We impact communities (especially young women) on a social level by empowering them to discover that they have more choices and resources than ever before. We impact them economically by providing better information which lets more people find jobs/staff; more ‘job-matching' leads to more income for families, more productivity for businesses, and more growth for communities.

Project Details
Project video: 
Project Assessment
Financial support: 
Project has financial support
Sustainability Model: 
Souktel is designed to be self-financing so it can sustain long-term impact in local communities: Job-seekers pay a modest premium SMS/data rate to search job ads/post mini-CVs; employers pay slightly higher per-use fees to post jobs/search CVs. Even with moderate usage volumes, this model lets us cover over 80% of running costs. However, R&D and new country launches need extra resources; USAID winnings would help us create a much-needed WAP version of Souktel, or grow into a key new region.
Expertise needed: 
Marketing/Media Expertise: With pilots and proof-of-concept under our belt, our main aim is to broaden our scale and scope so that we can serve more low-income communities through our technology. We believe we have good in-house IT capacity and management structures, but we could definitely benefit from strategic guidance on growth: Individuals/teams who can coach us on how to scale up effectively would be especially helpful. We want to expand wisely, avoiding the pitfalls of others who've become "too big, too soon"!
Project goals: 
Apr/06: Prototype wins Runner-Up in Harvard Social Enterprise Business Plan Contest Oct/06: Pilot with 3 USAID West Bank/Gaza-funded education/employability projects May/07: New "2.0" system created in Palestine Feb/08: 2.0 piloting in Chile, Tajikistan May/08: Selected as in-kind IT partner for World Bank Middle East employment project Nov/08: 6,000+ job-seekers and 150+ employers using Souktel 2.0 Jan/09: Expected launch of East Africa pilot to support USAID-funded livelihoods project
Identified Obstacles: 
People may doubt that phones are a good way to find jobs/staff—or fear that the system is too hard to use. Labor markets may also shrink/shift, making Souktel less relevant. In our pilot we proactively addressed these issues: Strong PR efforts showed users how simple it is to get job market information by phone. Local demos & a support hotline offered a closeup look at Souktel and 24-hour help. A mix of jobs, apprenticeships, & training listings across sectors helped insulate against market shocks.

I'm impreessed by your work

Hi I just read through your project and its good work you are doing. I'm also want to develop an SMS service in my country targeting students. please go through my project and offer me your help on how can I go about developing such a software to help implement my project. I have pasted the link below. your help will be highly appreciated

 

http://www.netsquared.org/projects/eduican-sharing-knowledge

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