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SurePower - Utilising Mobile communications to optimise Utility distribution

Challenges Entered: 
A Mobile messaging system, which delivers a "call to action" advice by the power utility, to notify the partnering public to prepare for power disruptions or natural disasters in their particular suburb, so as to minimize the effect on their lifestyle.

Why SurePower(SP)? 

Mobile phones are commonly referred to as "Africa's Computer". The power of this service, is the sharing of real-time information to mobile users, of electricity power disruptions forecasts, that will enable the user to participate effectively in ratiolizing the use of alternative energy sources, avoid huge consequential losses,that will not be possible otherwise   More than 70% of economically active inhabitants in South Africa use mobile phones, and apply SMS communications as an alternative to voice.  SurePower provide an effective mobile communication service for the Electrical Power Distributors.  An advice relating to their neighborhood of an impending power load shedding is provided JUST IN TIME by quality messaging to participating consumers.  Power Distributors are now enabled by the SurePower(SP) service to ascertain in which geographical area the affected electricity user is.

SP conducts an effective survey by ringfencing all the participating mobile users who would be affected by a specific circuit break.  This conceptualized PowerCell would be the definition of the group of interested mobile users, that need to be advised during a specific timeslot in a day.  SurePower also makes possible the complementary benefit, where a Power Distributor can confer with partnering users on how to cooperate in using the limited power resources.

What are the SurePower features: 

• Send power interruptions predictions to mobile users relating only to their suburb via cost-effective SMS alerts.

• Access a mobile WAP internet website for members of the participating group.

• The Utility company benefits from the PowerCell survey for planning purposes

• The facility provides the capacity of conducting various PR interactions with Mobile user involvement.

Who is behind SurePower:

The team is lead by Pieter Henning; who is a Telecom Engineer with 30 years experience, based in Johannesburg, South Africa.

When are the Power Distributor and the mobile Users involved in the service?
The Power Distributor would advertise in the local media that interested users must SMS their Postal code when they experience the next triggered power outage.  The SMS information received in the 30 minute window period would be sufficient for SP to calculate the Powercell

In addition:

• Workshops have been held with management of the main Power Distributing Utilities in South Africa, after the onset of major black-out events, that are expected to re-occur over the next 6 years.

Good Public Relations and communications are required in order to minimize the consequential damage by implementing alternative resources.

• Developing a specification for a Workflow management company to partner in producing a Load Shedding forecast tool for Power Distributors in order that a prediction of a probable power outage event may be shared with residents and commuters.

• Presented the need for a mobile messaging service by the Electricity Utility to mobile users at a Public Hearing held by NERSA, the National Electricity Regulator of South Africa.

Project Details
Project video: 
Project Assessment
Financial support: 
Project has financial support
Sustainability Model: 
The Working Capital to establish a system for a Utility with 800 000 clients, is estimated at US$ 1.8 million and the researched annual Operating cost per (Electricity) user member to participate in the Messaging system is US$ 3.00. Owing to the miniscule expense of avoiding consequential losses (less than 0.1 percent of the average household electricity account), sustainability in any well governed country is ensured.SurePower plan to offer a specialist Public Relations consultation service to ensure that even the smallest depots of the Utility company will be competent to service the required energy savings plan to users. In addition: Yes
Expertise needed: 
The SurePower communications tool will be made available to Utility Distribution organizations that are willing to share expected utilily supply problems; however expertise on improving a Public Relations program to their new age users will be appreciated.  Ample communications capacity exists on the message advices to the members to coach them on better utilization of renewable energy sources.  Assistance on Web 2.0 style Social Networking features to be shared by the participating members in a club relationship would also be welcomed.
A survey will be done on behalf of the Power Distribution utility, on determining the location of participating mobile users; by requesting participants to SMS the name of the street and suburb in SMS text form, where the information relating to the Load Shedding will apply.  However, financial or technical expertise, to determine the mobile location by Celltower triangulation or GPS transponder determination will greatly improve the accuracy of the PowerCell.
The service can easily be customized to be applied in any country with basic mobile coverage. However, in order to customize the service with the specific procedures relative to local Utility distribution regulations and specific local indigenous language requirements in non-English speaking countries, will require some additional management expertise and funding.  The service can be adapted to announce any other Utility distribution problems in a specific area for participating members.
Project goals: 
Developed a Unified Messaging product plan for the biggest Mobile Operator in South Africa:  1999 Developed Mobile Banking Strategic Plan for a major Bank In SA: 2000Blackout disaster hits South Africa, triggering SurePower:  January 25, 2008Announcing the SurePower solution at the Public Hearing of the National Electricity Regulator of South Africa. - May 29, 2008Developes the SurePower user WAP site: August 2008Promotional Media and Blog finalized with Partner: November 21, 2008Launch  http://surepowers.wordpress.com:  Finalize Beta for service application:  March 2009Pilot Test with Utility company:  June 2009Market the SurePower product globally: October 2009
Identified Obstacles: 
Not being able to raise sufficient funding to fast-track the development, would retard the development, testing and marketing of the optimum SurePower service.  The lack of dependable associated resources to take the service to market, will create an opportunity for a similar though inferior alternative services by communications companies.   Governmental monopolies with subjective regulators, may not endorse the belief that the public is not entitled to fair advices.

Location

Oshawa
Canada

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