Your nonprofit has a fabulous website. You attract thousands of admirers each day. You update it with fresh content, you communicate with your donors. You rock.

You've also invested blood, sweat, tears and cash into the beast. So is it possible to make some money back from your website?

Having a decent website is a given for most nonprofits. It's a key communication tool, with your stakeholders, the media, donors, the world. Given that, let's assume that your website has some inherent value for your organisation. But can you actually create a revenue stream from your website?

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Yes, that’s the lamest article title I’ve ever thought of and, worse, actually published. But 5 G’s? Would you be able to resist?!? Regardless, Google continues to allude the day when someone with a reputation publicly calls them the next evil empire to pick up Microsoft’s torch (and I happen to like Microsoft and think those people are a bit too harsh.) FYI – this article will be published in several parts so as not to inundate you with content as you work to absorb the work necessary to implement. If you want to educate yourself before the next installment, visit http://www.google.com/grants/tour/1.html for a full tour developed by Google of this program.