I've been thinking about beginning to more aggressively email people and organizations that I find on the web who I think might be interested in my podcast.  The conceived email would just include a short introduction and invitation to check out the show.

I'm sensitive about the unsolicited emails that I receive and this has me thinking, what is spam?  If I take the time to find people that I think might be interested in something that I am doing, and send an email to the person, should that exclude me from junk mail category?  What if I personalize each email?  What if I don't and just bcc every address?   If  the email is readily available on the web, does that mean that the person is open to receive  solicitations?