Capital campaigns are a big deal, because, well, you’re trying to raise a building here. You need a campaign that will catch people’s imaginations, make them want to stick with you for the long haul and hopefully, donate more than once.

This sounds like a job for…social media! Everyone's talking about social media campaigns as the way to fundraise, but what does that look like in practice for a non-profit?

It looks a little something like this.

Electronic Arts and the BC Children's Hospital just experimented with a unique campaign: appealing directly to video gamers to drive donations.  Other organisations - such as Child's Play - have also tapped the couch-potato crowd successfully. Apparently gamers have big hearts as well as twitchy fingers. So what can your non-profit learn from all this?  Read our analysis...