Capital campaigns are a big deal, because, well, you’re trying to raise a building here. You need a campaign that will catch people’s imaginations, make them want to stick with you for the long haul and hopefully, donate more than once.

This sounds like a job for…social media! Everyone's talking about social media campaigns as the way to fundraise, but what does that look like in practice for a non-profit?

It looks a little something like this.