These varied social media suggestions make up the third part of my on-going case study of and strategy suggestions for the United Church of Christ's social media strategy, it's attempt to resonance with young people (Millennials in particular), and its potentially forward-moving direction.

 In October, I looked at the population of my mother's United Church of Christ congregation and I noticed that it was relatively devoid of teens, 20-somethings, and folks in their early thirties. How could the church use social media to retain these potential members, I asked. I took a look at how the church was presently utilizing social media, met with Rev.