Social media practitioners must understand what not to do in the space, as the grassroots are extraordinarily unforgiving and interconnected. Don't be a weed. To wit, I received a message from a friend on Facebook, and immediately it struck me that he was shooting himself in the social media foot with an uzi. The message which I received was sent to 18 persons whose first name begins with the letter R. One can only assume that this instance of his message recurred many times, hence the uzi. It comes across as spam, however well-targeted it might be. It is a formula for failure.

As many of us know, or have heard, Jeremiah Owyang brought down the house with his keynote presentation at the Seattle! Yep Web Community Forum on December 5th. Special thanks go to Beth Kanter for casting a spotlight on Jeremiah’s contributions toward our better understanding & appreciation of social media.

James Thomas is the Senior Director, Corporate Product Marketing at Business Objects. He talks to us about tools for better decision-making, collaborative models, scalability and doing more with less. 

 
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