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Chronicle of Philanthropy Hosts: Building Your Online Presence on a Tight Budget July 15

 

 

July 15th, 12 Noon Eastern time, the Chronicle of Philanthropy will host an online event, Building Your Online Presence on a Tight Budget

Beth Kanter and Jonathon Colman will facilitate the discussion.  Here are their bios from the Chronicle of Philanthropy site:

Use Web2.0 Tools to Raise Money for Your Organization

Before committing resources to particular milestones & objectives for a fundraising campaign that employs groups, events, and applications on Facebook, OpenSocial, and other platforms, test (AB testing) the relative appeal of various assets (themes, messages, actors, stories, text, images, video, wikis, audio, speakers) and tools for your campaign on a representative sample of your target audience/engaged membership.

Some set of elements fit together and perform as a whole better than others. Find out which combinations create the best results.

Once testing is complete, estimate:

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