It's a particular crusade of mine to encourage not-for-profits to identify an internal champion (or recruit a virtual volunteer) to take on this role. Call it what you will, and David Wilcox and Beth Kanter, have both had a go at (re)inventing job labels. I like Beth Kanter's "Social Media Coach". But how about "Cause Evangelist"? Anyway, you get the idea.

Interest in social media among not-for-profits right now is high. A good many are researching good practice and developing their strategies for participating in and monitoring social networks and the blogosphere.

With this in mind, I thought I’d have a stab at unpicking the role of "buzz director"...