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calls-to-action
What can Non-Profits Learn from Spaghetti Sauce?
My friend and colleague, Beth Kanter, asked me for advice about how A/B multivariate testing applies to the design and execution of calls-to-action in the non-profit sector, with a particular eye toward how we leverage the social graph. What follows is my response to her question, from which I would hope that others will draw some benefit.
Malcolm Gladwell reveals the key to success in a presentation that he made to the TED conference in 2004 entitled “Learning from Spaghetti Sauceâ€.
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