Given how obsessed everyone was with how social media helped elect Barack Obama, I’m surprised that I haven’t read more reviews of this book: “Yes We Did – An Inside Look at How Social Media Built the Obama Brand” by Rahaf Harfoush, which gives an excellent overview over how the Obama campaign used social media to mobilize people to donate time and  money.

 

What happens when the social web collides with campaigning? How can we think about the new potential for advocacy? What happens when the cause escapes from the organizational box? is it something like Cloud Campaigning?