Cross-posted from my blog.]

On of the hats I wear now for my chief client  is new-media editor of OnEarth Magazine. For the last six months, OnEarth has been putting out a podcast — 28 episodes so far, with everything from free-flowing interviews to radio-worthy feature stories to poetry readings. It’s really good content — the people who’re making the episodes are doing great work, and they deserve a big, healthy pool of listeners.

Read about Asi Sharabi's call for ideas and a good suggestion from Seth Godin in the blog of Dave Weinberger (a co-author of the Cluetrain Manifesto, a must read for those interested in using the web to effect change).

In a recent interview conducted by nonprofit blogging guru Marshall Kirkpatrick, marketing guru Seth Godin calls nonprofits "so so clueless" for not jumping on his Squidoo bandwagon. Squidoo.com is Seth's new Web service. For no charge, it allows anyone to create a Web page -- with links, reviews, photos, products for sale -- about any particular topic. But as Seth told Marshall, "Most non profits are so so clueless. My favorite example: more than a quarter of a million people have used Squidoo since December. Any idea how many non-profits have emailed me and asked to be listed as a charity or to get promotion? ZERO....It's not like I'm hard to find."