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Josh Catone (@Catone) recently shared a post on Mashable entitled, How To Use the Web for Socially Responsible Shopping. In the post, Josh profiled nine sites that “offer information for the conscious consumer about the companies and products we buy every day.â€
Josh did an excellent job highlighting and bringing together an array of awesome tools: Knowmore, GoodGuide, Crocodyl, ClimateCounts, Transnationale, Corporate Critic, Citizens Market, Do the Right Thing, and Source Map.
And then in the comments, the Mashable community shared more great resources: Tuggly, MadeinNations, Business & Human Rights, EthiScore, Vanno, GreenLighted, and Zumer.
As well, there are even more useful sites which feature green & sustainability ratings – like 3rdWhale & GenGreen (who announced a partnership last night) GreenAmerica, Bilumi, BadBuster, & SustainLane. The list definitely goes on!
The thing is, after you read the post – you're left wondering: “Who is bringing all this data together?â€
Who's making it easy to search across these sites? Who's working on making sense of the data – to potentially create aggregate profiles or scores. Who's working on open standards and formats so sites can talk to each other? Who's facilitating an Open API (like the Social Actions API & WiserEarth API) – to spread this information where it can be most relevant online? Who's figuring out the business & collaboration models so open sharing can be more likely to happen?
Catone's post changes the game because it forces us to look at the green shopping sector as a whole and wonder how we can help take it to the next level.
What do you think? How can we support and leverage this exploding sector to ultimately empower millions of people to shop in ways that create a better environmental & social impact?
Excited for your thoughts!
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