Steve Wright, Program and Technical Director of the Salesforce.com Foundation talks to us about how social benefit organizations are improving their operations by using Salesforce.com to gather and understand data.

A recent article on the Financial Times about a lack of skills and experience within the web advertsiment sector got me thinking about how the challenge is part of a wider picture in 2.0.

In a nutshell there seems to be a gap between 2.0 "real-time" and the sources of information that are meant to provide relevant players with the needed information and insights, if these are delayed then ultimately so is the development of skills and experience. I have been tracking data for a while, and noticed a widening gap as the information deepens. I believe the trend is integral to the very nature of the source and "information providers":