Warning: The following inadvertently turned into something of a rant. The point, in the end, is that it is unwise to build a virtual social net without giving people context as to why you're trying to connect with them. In the end, it turned out to be slightly tainted with distain for social network whoredom. I'll be interested to hear about your take on the subject. 

In response to Britt's post about NetSquared's "2007 Best of the Nonprofit Social Web" awards, I humbly submit my own organization, The Nature Conservancy, as an entrant in the Best Use of the Social Web for Raising Awareness by a Nonprofit category.

2007 has been a breakthrough year for The Nature Conservancy's web marketing efforts on the social web, particularly on social news and bookmarking web sites. After about nine months of building up trust and credibility in some of the major social news and bookmarking networks, we finally saw results in a big way this year, including: