Last month's Net Tuesday San Francisco, "Creating Successful Web Campaigns for Your Nonprofit," featured David Taylor of Radical Designs and Jon Warnow of Step It Up .

We'll be posting a recording of the session later this month on the NetSquared Podcast, but in the meantime, here are a few notes from the session.

David spoke first (pictured left). He condensed several presentations into one 15-minute one for our Net Tuesday. You can find the original presentations, with tons of useful information, at: aspirationtech.org/training/eadvocacy

"Before you create an online campaign, you have to have a campaign."

When creating an online campaign you need to:

* Define your overall campaign goals and tactics.

* Define your online campaign goals, and define how they support your overall campaign
goals and tactics.

* Identify your online campaign target.

* Identify your online audience.
He divided the people who use online tools into two categories: online activists who spread messaging via email, online communities and online actions, and field organizers who use online tools for traditional organizing activities.

* Identify your online tactics/tools. Choose your tools based on your goals.
Online tools can be used to influence decision makers, mobilize people for events, build
community, educate, raise money and build your base.

* Pick the simplest solution.

* Engage supporters in real activities that have impact.

* Ideally, your tactic/tool is part of your strategy, and will get you exposure.

* Develop a campaign calendar that places your goals and tactics on a timeline.