Brian Dear, founder of Eventful, talks to us about how structuring event data is helping people find the events that matter to them and their communities.

What does Eventful do?

Eventful's mission is to help people discover, track, create, and share events. Basically, we want to provide worldwide comprehensive service to help people find events everywhere. We're trying to address a major need that the Internet hasn't met until now, which is basically a search engine dedicated to event discovery.

We're trying to exploit technology to the fullest to help people with one particular niche, albeit a very large niche. On any given day, probably 50 million events go on throughout the world.