great depression
Fundraising in a Recession: Don't Panic!
You can sense the nervousness for fundraisers right now as they watch the stock market flop around like a goldfish on the floor.
And the media pundits aren't helping. There are the Survivalists ("It's the Long Emergency - grab a tin of cat food and head for the hills!"), but also the Pollyannas ("It's business as usual - Capitalism needs to have a heart attack every few years!")
Don't panic! Instead, let's look at a historical example to gain some perspective. In fact, our example will be Ground Zero for the original Wall Street apocalypse: what was it like to fundraise during the Great Depression?
