Over the last year, a lot has changed in how we access social and environmental information about the products we purchase. A small but growing army of mobile apps have flourished that now help consumers make more informed and "green" decisions. What makes mobile apps so innovative in this space is their potential to help consumers access crucial data at the point of purchase. The idea behind mobile apps is that you can just whip out your cell phone, look up a product while you shop, and make more informed purchase decisions.

These apps raise a lot of interesting questions around best approaches, collaboration, and potentially the limits of mobile technology. Before we dive into the questions, though, let's review some apps!

Greenpeace has launched a new video on YouTube to co-incide with their latest report “Energy [R]evolution: A Sustainable World Energy Outlook?”, produced by the European Renewable Energy Council, which provides a practical blueprint for rapidly cutting energy-related CO2.

The video features JFK arguing that “climate change threatens our very existence. Now is the time for an energy revolution.” Of course, JFK never said it, but the video went through a very good montage and a computer-generated process to achieve this.

The video can be seen at the following address:
http://www.youtube.com/watch?v=J8dLHZ6jKFc

More info about the report launch can be find here:
http://www.greenpeace.org/international/news/energy-revolution-now271008