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happyfrog

Vancouver Green Web and Mobile Companies Merge - Press Release

Cross-posted at:
happyfrog Evolves from Small Amphibian to Mighty Mammal - Say hello to 3rd Whale

A busy year in the pond

Since launching happyfrog.ca just over a year ago, the small band of eco-minded renegades worked hard to help sustainability-focused businesses and organizations gain valuable exposure on the web, and in close conjunction with this effort, help green-minded consumers find these great biz'es and orgs. Over this year, my colleagues and I attended all sorts of trade shows, conferences, meet-ups, presentations and camps to spread the message of sharing eco-smarts with your community. Indeed, we found great joy in seeing the positive impact we've made on green entrepreneurs and shoppers alike.

Evolution to a swimming mammal

Now, change is upon us. happyfrog has made friends with a pod of whales and announces happyfrog.ca has merged with 3rd Whale. This business merger means happyfrog.ca as we all know it will change significantly. Think of it as an evolution from a small amphibian to a giant mammal (and Darwin celebrates!).

The company will go forward as 3rd Whale with the aim of combining the happyfrog directory and social networking platform with 3rd Whale's mobile application (to be released for iPhone on in November, followed by Android and Blackberry versions) to markets down the West coast of North America, and to the world (and beyond! ;-).

Big Thanks

Using Social Media to Document EPIC

As community manager for happyfrog.ca, i often rally up a crews of  bloggers, photographers and podcasters to create social media of green minded businesses, sustainability focused organizations and other stories which the mainstream media don't pick up.

Recently at the EPIC Sustainable Living Expo in Vancouver, we pulled off the biggest social media bonanza i know of with over 50 posts including audio, video, and narrative, plus a Flickr pool of hundreds of candid shots from the trade show floor.

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