Are your community’s articles, blogs, and discussions left shivering in a dark and quiet echo chamber? Do relevant reach, attraction, engagement, interactivity, and participation elude your organization’s site?

Today, January 23rd, 2008, Seth Godin (Search Engine Strategies, Search Engine Watch, Clickz Network, & BuzzLogic) webcast the core message from his new book, “Meatball Sundae”. This haunting & timely theme speaks to a challenge which many of us in non-profit organizations and non-governmental entities struggle with: how (& where) do we better communicate with those whom we serve as well as those on whom we depend, and through doing so, provide a better service?