Cross-posted at:
happyfrog Evolves from Small Amphibian to Mighty Mammal - Say hello to 3rd Whale

A busy year in the pond

Since launching happyfrog.ca just over a year ago, the small band of eco-minded renegades worked hard to help sustainability-focused businesses and organizations gain valuable exposure on the web, and in close conjunction with this effort, help green-minded consumers find these great biz'es and orgs. Over this year, my colleagues and I attended all sorts of trade shows, conferences, meet-ups, presentations and camps to spread the message of sharing eco-smarts with your community. Indeed, we found great joy in seeing the positive impact we've made on green entrepreneurs and shoppers alike.

Evolution to a swimming mammal

Now, change is upon us. happyfrog has made friends with a pod of whales and announces happyfrog.ca has merged with 3rd Whale. This business merger means happyfrog.ca as we all know it will change significantly. Think of it as an evolution from a small amphibian to a giant mammal (and Darwin celebrates!).

The company will go forward as 3rd Whale with the aim of combining the happyfrog directory and social networking platform with 3rd Whale's mobile application (to be released for iPhone on in November, followed by Android and Blackberry versions) to markets down the West coast of North America, and to the world (and beyond! ;-).

Big Thanks

Post-NetSquared, Summer's been lots of fun at Green Map as our team grew. By the end of July, we completed Phase 1, and opened the http://OpenGreenMap.org website to our network of locally-led Green Map projects. In the few days since, the first 35 maps are being charted and about 1000 sites have been charted.

I joined what I would officially call a crowd at the Houston NetSquared meeting last night. Ed Schipul (Schipul) has just returned from a week long crash course for the new iPhone. I would say he was just showing off except he was so damn excited about the whole thing I can only conclude he was genuinely happy to be sharing all his discoveries, frustrations, and optimism about this latest gadget. There was a brief (very brief) and nasty rumor that someone was going to win an iPhone, but I think this may have been the wine and appetizers talking.