Hey, does this sound like your non-profit job description?

“…Creating, communicating, delivering, and exchanging offerings that have value for clients, partners, and society at large.”*

Surprise: the secret word for your job is marketing. Why is it a secret? When you work as a fundraiser, “marketing” is a bit of a dirty word - it sounds corporate, and insincere. But good marketing isn’t about lying to people or tricking them into your product - it’s about connecting with the people whose values line up with yours.  And a  little cross-pollination is all it takes to save you reinventing the wheel when it comes to, well, getting on with the job of marketing your non-profit.

Katya Andresen of Network for Good and the author of Robin Hood Marketing will be presenting at the Washington DC Net Tuesday this month.

You can meet her, and other social changemakers and web innovators at the Meetup on February 20th, 7 PM, at the Affinity Lab (2451 18th St., NW 2nd Flr.).