If I'm remembering this correctly, I first heard about Jonathan Gosier from Nathaniel Whittemore, the Social Entrepreneurship blogger at Change.org. Nathaniel and I have known each other forever and ever, and he's the kind of guy who really lets you know about someone when he thinks that someone is awesome, and when he does this, I pay attention.

My friend and colleague, Beth Kanter, asked me for advice about how A/B multivariate testing applies to the design and execution of calls-to-action in the non-profit sector, with a particular eye toward how we leverage the social graph. What follows is my response to her question, from which I would hope that others will draw some benefit.

Malcolm Gladwell reveals the key to success in a presentation that he made to the TED conference in 2004 entitled “Learning from Spaghetti Sauce”.