Please join us for the 2011 Nonprofit Marketing Conference in DC, July 11-13.
The line-up is amazing, the presenters an incredible mix of nonprofit marketing experts.

Here are a few of the tech-related highlights:

Contact:

Judy Kalvin

Kalvin Public Relations

jkalvin@kalvinpr.com

Dragon Rouge Extends Taproot Foundation Value Beyond its Pro Bono Roots

Nancy Schwartz, president of Nancy Schwartz & Company and blogger at Getting Attention, has just finished analyzing data from a nonprofit marketing survey of more than 900 nonprofit leaders, revealing that they are doing a poor job connecting with their audience and community.  Nancy explains:

Google 'launched' Google Wave about two weeks ago at the I/O Conference. It's continued to create quite a stir on the blogosphere, Twitter, and YouTube (2 million+ views!). Check out the 80 minute intro. video or read this TechCrunch article for an overview. 

Through Google Wave, Google seeks to change the way we communicate and collaborate online. I think it's worth pausing, though, to reflect on the Google Wave team's process around how they communicated and collaborated with the community to get us to this point. How might the Google Wave team have done things differently to better position themselves for world-changing success? And what are lessons we could learn for our world-changing projects?

Our users can communicate with one another, which is great, but quite often as an administrator the need may arise for us to communicate with a user or users on our site. It may be to remind them about the web site or to inform active users about new changes to the site, which they may not have been made aware of.

This article is extracted from the "Drupal 6 Social Networking" book. In this article, you will learn:

Nonprofits and volunteers, there is just one week left for submissions to the ZURBwired 24-hour marketing marathon. If you're a small team of dedicated individuals working to make a difference in the world as a nonprofit, this event may be perfect for you. Go to www.zurbwired.com  and submit your proposal to be considered. The deadline for submissions is March 11th and the actual event will be held April 9th.

I was talking to someone about the growing importance of Facebook to fundraising, but was pulled up short by the following comment:

But Facebook users are all 20-somethings. Our supporters are all in their 40s and 50s. We have an older audience - they wouldn't know how to use Facebook!

Not true, according to the latest stats. Facebook isn't just grabbing the youth demographic, it's gobbling up the baby boomers as well.  Find out where your donors are hanging out...

Patrick Byers, CEO and President of OutSsource Marketing talks to us about responsible marketing, passions, and what social benefit organizations are missing out on if they neglect social media.

If you have an event or conference that you think would be of interest to the NetSquared Community, email us at net2@techsoup.org, or post about it yourself on the NetSquared Community Blog (posting guidelines and instructions are available on our Share page).

Here are a few we thought might interest you:

Alexandra Samuel, longtime friend of NetSquared, talks to us about aligning the interests of businesses and NGOs, designing for participation, and how learning to have meaningful conversations online will save the world.

Jed Sundwall: What does Social Signal do?