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Measurement, Evaluation and Web 2.0
I am curious to know how you feel Web 2.0 features will impact web analytics. Will they prompt a shift in how people measure effectiveness online? Are you gearing up to reconcile linkages against syndication?
I have a couple of theories I’m curious to investigate:
1.) I suspect that ‘influentials’ will become important to web evaluation...people, tools, and sites that act as marketing ambassadors through their reach.
2.) I also suspect the resulting impact of ‘influentials’ will prompt a demand for some kind of value metric. That value metric will help
web marketers measure beyond volume (perhaps even beyond engagement to evaluate quality).
Your perspectives and feedback are most appreciated!
