Every month, a group called #4Change organizes open & lively conversations about how web-connected communities and our use of social media tools are helping to create change in the world. #4Change Chats are hosted on Twitter - Read “Join the Conversation” below for ways to jump into the discussion.

The next #4change chat is this Thursday – we hope you can join us!

Details:

• Date: Oct, 8th

• Where: Twitter (search for #4Change)

• When: 2 – 4 pm US Pacific Time, 5 – 7 pm US Eastern Time, 10pm - 12am London, UK (Late!)

• Topic: How does the web & social media change the way we address climate change?

When putting together a social media strategy, be it your initial plan or a revamp, please (except in a few - very few - exceptional cases) stop offering me another movement to jump onto.

A while back, I worked for a woman for three months as a contracted employee - something of an odds and ends outreach person - and after finally putting some thought into her mission, she finally came up with an overarching objective: "I want you to use the Internet to start a movement around [the release of my book]."

The publication in question, which read like a textbook, was a heady and conceptual description of a particular element of global economics. Her goal was radically unachievable and immodest.

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