Hey All,

I wanted to beef up the book review with a little historical perspective on the authors.  This way, you not only learn about the one fragment of their careers, but also why you can trust their information and opinions when it comes to the topic of online media, communications, et cetera.  I figured this component to the review would be valuable - I know I find it refreshing when I open the dust cover and find out the author has been working diligently in the field relevant to the book, rather than hunting squirrel or formulating a new pancake recipe for the past 15 years...

This is a great book for non-profit leadership to sink their teeth into.  It's both hi-level and granuar in scope, providing you with content to start a creative fire within your organization to anaylze/implement/adapt a new tool for collaborative endeavors as well as give you prolific, quality examples of how other organizations have increased mutliple capacities by leveraging wiki into their bucket o' resources.

I like examples. Whether they’re of successes or failures, a keen administration can learn multitudes from examples. A recent example of a modern non-profit engaging a community by leveraging pre-existing communities is www.dosomething.org’s presence on myspace.com. This clever maneuver may not be as unique as a Dali painting, but the layers of successes wrapped into this effort is impressive and worth study.

I’m going to list these in order of what I see as their most potent tactics.