Although these two panels were held separately, I thought that they related so well that I'd present them together.

Leveraging the Power of Participatory Media

• Colin Delany, e.politics (presentation slides and resources available online)
• Michael Silberman, EchoDitto

The Future of Online Outreach

• Marty Kearns (and Ruby Sinreich), Green Media Toolshed (closely-related essay available on Netcentric Campaigns)

Moderators
Daniel Alpert, Exec. Producer, See3 Communications
Michael Hoffman, CEO, See3 Communications

Panelists
Susan Rosenburg, Director of Communications, American Jewish World Service
Link to the AJWS YouTube channel.
Tim Fullerton, eAdvocacy Coordinator, Oxfam America
Link to Oxfam America YouTube channel.

Lauren-Glenn Davitian, Executive Director of CCTV Center for Media & Democracy began the NTC session, "Nonprofit Communications 2.0 – Seven Steps to Transform Your Organization" with a story from the Tipping Point. Paul Revere was one of two people who went out the night that the British were going to invade Boston.

According to NTC keynote speaker, David Weinberger, a Fellow at the Harvard Berkman Center, the real change created by the Web is not the creation of tools like blogs, wikis and tags. The real and more important change is about who controls what is interesting and important to us, and who has authority. The Web is "ours".

"What are you building?" "Why are you building what you are building?"