The challenge: creating a viral/guerrilla/buzz marketing campaign that reaches both those who are online and those who are less tech-savvy.

I'd love to hear any thoughts or ideas for a viral marketing campaign that is not just online - for example, setting up scavenger hunts in select cities, leaving giveaways for North Carolinians to stumble upon (see http://www.newsobserver.com/business/story/1237671.html), etc.

I ran across information on a recent United Nations accessibility review of 100 different Web sites from 20 countries around the world.  Their grade?  Big Fat F for Failure

Only 3 of those 100 actually made a decent score, which is just pathetic.  Specifically:

1. German chancellor's site: http://www.bundeskanzlerin.de
2. British prime minister's site: http://www.primeminister.gov.uk
3. Spanish government site:  http://www.la-moncloa.es/default.htm