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It’s late at night. Someone is visiting your website and they like what they see. They want to donate to your cause, but it’s too late to call the office and too bothersome to write out a check. Where is the “Donate Now” button? You do have one, right?
Most nonprofits are heavily dependent on donations from the public to sustain their programs. A nonprofit’s website is increasingly the first public face of a nonprofit - and an excellent channel for receiving donations. Not quite sure? Watch this TechSoup webinar on making it easy for supporters to give by accepting online donations.
For this month's Net2 Think Tank we hoped to help expand online giving to a broader focus than simply online fundraising. Through the wonders of new technology, the process of donating money has become dead simple. So, we asked you, what can organizations do to make online contributions of time, talent, and skills just as simple? Who's doing it right and what should others be doing?
Below is the round-up of responses we received. Feel free to add your ideas in the comments section at the bottom of this page.
Are you interested in taking online donations, but not sure where to start? This can be a very confusing process, with many options and it’s not easy to determine what the best solution is for your nonprofit or library. Attend this free webinar and learn about the different ways that you can raise money online and the tools to make it safe for your donors.
We will talk about ways to take donations, learn about related products that TechSoup offers, specifically Comodo, and hear about organizations using those tools.
This webinar is ideal for decision makers, development directors, website managers, or anyone interested in learning more about taking online donations.
The May Net2 Think Tank hopes to expand online giving to a broader focus than simply online fundraising. Through the wonders of new technology, the process of donating money has become simple. From text-by-mobile to the use of personal giving pages like JustGiving, it takes just seconds for money to be transferred from donor to cause. But, what can organizations do to make contributions of time, talent, and skills just as easy?
"Welcome to Grameen Foundation USA... a dynamic, nonprofit organization that uses microfinance and innovative technology to fight global poverty and bring opportunities to the world's poorest people."
This site introduces users to microfinance and one organization working to engage in social change through small scale loan, financial service and technology. It is effectively crafted to both introduce new visitors to the key concepts and works of the Grameeen Foundation and also allow return visitors to explore their projects in greater depth and take action by either contributing to the foundation or recieving email updates.
Te Grameen Foundation site uses feedburner (http://www.feedburner.com/fb/a/home) to enable users to subscribe to their rss feed. Syndication provides another pathway to interested users, outside of the traditional email messages. RSS can be an effective method...if you wish to capture tech savvy users. For many old fashioned email provides the safe secure and known method for recieving updates. This site, like many others, offers both options which makes sense online, given the varying degrees of technical sophistication surfers bring to a site.
The sites "get Involved" tab brings users to a page offering a numer of ways a visitor may interact with the Foundation.This includes donating, subscribing to email updates and a "Spread the Word" section which includes a link to a unique (to me) service called Word of Blog ( http://www.wordofblog.net/index.php) which lets you create a "badge" for your own web page which links users back to (in this case) the Grameen Foundation site.
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