Following the book, at the Diabetes Hands Foundation we have put out a number of press releases about our work since we started our work last year. To do so, we have spent $80 per press release using PRWeb (a friend of mine who is head of PR at a midsize company and had budget for more than that said she hadn't gotten any more out of PRWeb paying more money).

Wondering how to incorporate the social web into your nonprofit pr strategy? Check out some of these sessions at the True Spin Conference happening January 31-February 1, 2008 in Denver, CO.

YouTube: Show and Tell
Jen Caltrider and Celia Alario
Come to this workshop with questions OR answers about YouTube. What’s worked for you? What’s backfired? Jen Caltrider will offer short introductory thoughts on how to create strategic and newsworthy YouTube videos, and then we’ll have a discussion, facilitated by Celia Alario.