Here's my contribution to this month's Net2ThinkTank question posed by Amy Sample Ward,

"What are the key questions nonprofit orgs should ask to help them determine how to prioritize social media training and experimentation as they do their technology and organization-strengthening planning?"

1. What are the goals you are trying to achieve this year?

2. Which social media tools could possibly help you achieve those goals?

3. If you don't know the answer to #2, ask yourself, where can I get a general overview of social media tools, along with examples of how nonprofits are using them?

Anders Schneiderman from Web Services at the SEIU (Service Employees International Union) asked the question last week, "How Do You Place Your Bets in the Web 2.0 World?" on Tech Soup's Emerging Technologies Forum.

He writes: