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profit

Business for profit, profit for purpose, purpose for people

A business working in what's regarded as nonprofit territory gets some strange reactions,  incomprehension that you're doing stuff with your own funds rather than someone elses.

Whether anyone else here is in similar circunstances, I don't know but there are two most common. "You're doing this stuff and you're a business, you must be a liar and a crook" more amusing the response when in Russia "You want to create businesses for total strangers, you must be crazy, or a communist"

Well I hope we're not taken as liars and crooks, the rest I'm more ambivalent about.        

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