Net Tuesdays are a chance for social changemakers interested in the social web to come together offline to share success stories, learn about projects and tools, and collaborate. View up-coming Net Tuesday events:
Douala, Cameroon
Washington, DC
Montreal, QC
Find out if there is a Net Tuesday in your city, or start your own!
NetSquared is an initiative ofTechSoup
NetSquared enables social benefit organizations to leverage the tools of the social web.
- Home
- reporting
reporting
A DreamNow: Providing Follow-Up for Organizations
Voting Summary (Elevator Pitch):
Thousands of organizations run programs which excite people but the momentum created doesn’t translate into action. DreamNow ensures hundreds of thousands of people inspired by programs go home and do something, achieve goals and change the world.
Measurement, Evaluation and Web 2.0
I am curious to know how you feel Web 2.0 features will impact web analytics. Will they prompt a shift in how people measure effectiveness online? Are you gearing up to reconcile linkages against syndication?
I have a couple of theories I’m curious to investigate:
1.) I suspect that ‘influentials’ will become important to web evaluation...people, tools, and sites that act as marketing ambassadors through their reach.
2.) I also suspect the resulting impact of ‘influentials’ will prompt a demand for some kind of value metric. That value metric will help
web marketers measure beyond volume (perhaps even beyond engagement to evaluate quality).
Your perspectives and feedback are most appreciated!
