One thing that I really wanted to do at the NetSquared conference was to help more people learn about RSS, or Really Simple Syndication. I didn't get to do that then, so here's an introduction to one of the most useful ways you can implement this powerful technology.

It can be important to keep track of when our organizations or key stakeholders are discussed online, for both seizing opportunities and doing damage control. By using RSS, you can perform a search once and subscribe to receive all future search results automatically. Many people use Google email alerts for this function, but the advantages of using RSS include not losing results in your inbox, searching a wider variety of source types and perhaps letting this be your introduction to RSS feed reading in general.