Last night at the Online Community Roundtable, hosted by Webex in Santa Clara, a fascinating discussion emerged: “What does it take to activate participants in an online community?”.

It was agreed that community managers need to tune in to the most important motivators of their individual members/participants/prospectives. To paraphrase the consensus “Every community participant asks themselves 'What's in it for me?' before they contribute to content or help to solve a problem”. Various sorts of psychic rewards systems using ratings, reviews, privileges, prizes, recognition, and other kinds of incentives were reviewed in-brief.

Some readers here may know that I've started writing over at the Web 2.0 review site TechCrunch. One new service that I wrote about this week stood out as something that could be very useful for nonprofits. It's called Wufoo and it's an easy way to make online forms that can be inserted into your web page or used as separate pages. It is very flexible and honestly takes very little technical knowledge.

Social bookmarking, or using tags to organize web pages into a publicly viewable archive online, is becoming increasingly common among nonprofit organizations and supporting technologists. Social bookmarking tools are preferable to browser bookmarks or favorites in a number of ways, including accessibility from any computer, superior detail in archiving and retrieval and the ability to share our bookmarks as a whole or by tag with other people.

Most of the time it seems to me that the conversation about social bookmarking starts with del.icio.us - probably the most popular social bookmarking tool online. There are many more options available, however, and I thought it would be useful to provide some brief explanation of a few alternatives and some things to consider in making your selection.