Last week, at NetSquared's San Francisco Net Tuesday Meetup, Steve Miller, Product Manager, Google Earth Outreach spoke to a room of 50+ social changemakers and web innovators about how nonprofits can use Google Earth Outreach for their work.
He began the talk by telling the story of the first time Google Earth was used for awareness raising by Rebecca Moore, Program Manager, Google Earth Outreach. Two years ago, Rebecca presented a logging flyover at a Neighbors Against Responsible Logging (NAIL) meeting. In the NAIL case study on the Google Earth Outreach site, she describes the experience:
"At the packed-to-overflowing community meeting in September, 2005, I first presented this KML to about 300 residents. When I flew in from outer space to the Santa Cruz Mountains, and then turned on the long, red swath representing the logging zone, there was a gasp from the audience.