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save the children
Save the Children offers yak a Second Life
Owen Gibson writes in The Guardian that Save the Children has become the first UK charity to participate in Second Life.
Participants in Second Life will be able to travel to its “Yak Shack” and pay 1,000 Linden dollars (the game currency, named after the company that conceived it) for their own pixillated yak.
The Yak Shack concept was created by Ogilvy Advertising and works well as an extension of the charity’s “Wish List” virtual gift catalogue.
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