In such a me-manner, I began editing and paring down another entry from my UCC Social Media Case Study and I ended up with more text than I began with. The following, an address of "social media strategy/implementation" versus engineering, the importance of reading books, talking with people and fertilizing "mind gardens," and the relevance of organizers and intellectuals published before 2000, was a tangental thought that best stands alone.

Speaking to the Silicon Valley Web Guild on May 7, 2008 in a panel on Social Media Strategy, Sylvia Marino (executive director of community operations at Edmunds) explains the opportunity to elevate the respect and reputation of an organization's image through forthright disclosure of business intelligence rather than to engage in creative misrepresentations for the sake of a fast sale. She is joined on the stage by Sam Lawrence (Jive Software) and Felix Serna (Sun Microsystems). The audience was deeply moved by Ms. Marino's insight and enthusiasm for an honest agenda.

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