I was happy to see Change.org get itself into the business of content creation and broadcasting by way of its shift towards blogging last November. Not ony do I think that they're doing a great job, and that the blogs are generating some quality content, but with regard to rallying around Internet organized social change, I feel that it makes more sense to get people to rally around and discuss issues first, and then to organize and mobilize them second (and where they are on the web).