I am putting the finishing touches on the conclusion of the UCC case study / potential strategy suggestions. I've been fortunate to receive an overwhelming amount of feedback thus far via email, Facebook, Twitter and the comment sections of the various posts. Many thanks to those who have generously provided insight via these avenues.

A number of people in contact have noted religious-related iPhone applications, which I found fascinating, and will be touched upon a bit in my final assessment. I found the following particularly compelling, though it doesn't necessarily fit into my over-all conclusion: