Hi Net2, 

I've written another article on the emerging field of group fundraising using the social web.  This time, my article is about the work of a remarkable website called GiveMeaning.  I've tried to profile the personal committment that GiveMeaning's staff members invest in each group fundraising campaign created on their website. 

Here's an excerpt:

Williams sees a parallel between the GiveMeaning experience and picking up a Starbucks coffee.