I was recently fortunate to speak with Allison Fine, an all-around do-gooder in the world of tech 2.0 (or whatever we're calling it these days - what are we calling it these days?) Among the many fabulous things for which Allison has been responsible, you might recall Give List, a crowdsourced a list of volunteery things that could be offered for Christmas. The project was developed in partnership with Techsoup/NetSquared C.E.O. Marnie Web.

Allison and I discussed - in essence - the planning of the order-of-operations used to put into action meaningful and effective web-outreach campaigns.