These varied social media suggestions make up the third part of my on-going case study of and strategy suggestions for the United Church of Christ's social media strategy, it's attempt to resonance with young people (Millennials in particular), and its potentially forward-moving direction.

In such a me-manner, I began editing and paring down another entry from my UCC Social Media Case Study and I ended up with more text than I began with. The following, an address of "social media strategy/implementation" versus engineering, the importance of reading books, talking with people and fertilizing "mind gardens," and the relevance of organizers and intellectuals published before 2000, was a tangental thought that best stands alone.

Over the course of my next three posts I will be taking a look at the United Church of Christ's social media presence, talking with young people involved with the church, and assessing what part of the UCC's social outreach plan appears to be working and what parts could use strengthening based on the successes and failures of current methodologies.

While taking the Millennials Changing America Tour through the New York tri-state area, I was fortunate to be able to visit my mother in Milford, Connecticut on Sunday morning. We attended service at the United Church of Christ (UCC), a mainline Protestant Christian church that has outwardly liberal views of social justice issues.