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 <title>NetSquared, an initiative of TechSoup.org - online fundraising</title>
 <link>http://www.netsquared.org/tags/online-fundraising</link>
 <description>
share stories about how web-based technologies are impacting people’s lives
build toolkits for nonprofits around the globe to help extend their good work

</description>
 <language>en-US</language>
<item>
 <title>We raised $7,000!</title>
 <link>http://www.netsquared.org/blog/tudiabetes/we-raised-7000</link>
 <description>&lt;p&gt;We just wrapped up a couple of days ago our fundraising campaign at the Diabetes Hands Foundation, which was maintly done through online donations made using a ChipIn Widget on a number of web sites, starting with &lt;a href=&quot;http://tudiabetes.com/&quot; target=&quot;_blank&quot;&gt;TuDiabetes.com&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt; There are many lessons we learned and many things we will apply the next time we run a fundraising campaign. Nevertheless, we are VERY happy with the results: we raised a total of $7,000 and the entire outreach process was conducted online. &lt;/p&gt;
&lt;p&gt;Here is a Thank You video I posted thanking our members for their support:&lt;/p&gt;</description>
 <comments>http://www.netsquared.org/blog/tudiabetes/we-raised-7000#comments</comments>
 <category domain="http://www.netsquared.org/tags/online-fundraising">online fundraising</category>
 <pubDate>Fri, 03 Oct 2008 20:42:34 -0400</pubDate>
 <dc:creator>tudiabetes</dc:creator>
 <guid isPermaLink="false">52475 at http://www.netsquared.org</guid>
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<item>
 <title>Care2 Launches New Email Value Calculator</title>
 <link>http://www.netsquared.org/blog/jamesomalleyiv/care2-launches-new-email-value-calculator</link>
 <description>&lt;p&gt;My colleague Eric Rardin just posted &lt;a href=&quot;http://www.frogloop.com/care2blog/2008/3/25/whats-an-email-address-worth.html&quot;&gt; a calculator on our &lt;/a&gt;&lt;a href=&quot;/Care2%20Launches%20new%20Email%20Value%20Calculator&quot;&gt;Frogloop blog&lt;/a&gt;&lt;br /&gt;that allows you to plug in your data and measure the value of an email&lt;br /&gt;address. I thought everyone might be interested. &lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.netsquared.org/blog/jamesomalleyiv/care2-launches-new-email-value-calculator&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.netsquared.org/blog/jamesomalleyiv/care2-launches-new-email-value-calculator#comments</comments>
 <category domain="http://www.netsquared.org/tags/email">email</category>
 <category domain="http://www.netsquared.org/tags/fundraising">fundraising</category>
 <category domain="http://www.netsquared.org/tags/marketing">marketing</category>
 <category domain="http://www.netsquared.org/tags/nptech">nptech</category>
 <category domain="http://www.netsquared.org/tags/online-fundraising">online fundraising</category>
 <pubDate>Fri, 28 Mar 2008 15:13:14 -0400</pubDate>
 <dc:creator>JamesOMalleyIV</dc:creator>
 <guid isPermaLink="false">8053 at http://www.netsquared.org</guid>
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 <title>Twelve groups win in the Peace Primary -- TrueMajority takes home grand prize</title>
 <link>http://www.netsquared.org/blog/mstein63/twelve-groups-win-peace-primary-truemajority-takes-home-grand-prize</link>
 <description>&lt;p&gt;&lt;img src=&quot;http://michaelstein.typepad.com/michael_stein/images/2007/11/29/truemajority.jpg&quot; border=&quot;1&quot; alt=&quot;True Majority&quot; title=&quot;True Majority&quot; width=&quot;100&quot; height=&quot;58&quot; align=&quot;left&quot; /&gt;Twelve groups are sharing in an amazing $327,000 raised from thousands of voters in the first-ever Ploughshares Fund online Peace Primary. The Vermont-based TrueMajority garnered the most votes and came away with the grand prize of a $100,000 grant from Ploughshares Fund. Every other group experienced a fundraising boost at this critical time, and most came away with new members and new donors.
&lt;p&gt;Peace Primary final results:     &lt;/p&gt;
&lt;p&gt;1. TrueMajority&lt;br /&gt;2. Refugees International    &lt;br /&gt;3. American Friends Service Committee    &lt;br /&gt;4. Union of Concerned Scientists  &lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.netsquared.org/blog/mstein63/twelve-groups-win-peace-primary-truemajority-takes-home-grand-prize&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.netsquared.org/blog/mstein63/twelve-groups-win-peace-primary-truemajority-takes-home-grand-prize#comments</comments>
 <category domain="http://www.netsquared.org/tags/fundraising">fundraising</category>
 <category domain="http://www.netsquared.org/tags/online-fundraising">online fundraising</category>
 <category domain="http://www.netsquared.org/tags/peace">Peace</category>
 <pubDate>Thu, 29 Nov 2007 19:42:40 -0500</pubDate>
 <dc:creator>mstein63</dc:creator>
 <guid isPermaLink="false">7250 at http://www.netsquared.org</guid>
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 <title>Social Network-y Goodness from frogloop and Care2</title>
 <link>http://www.netsquared.org/blog/jamesomalleyiv/social-network-y-goodness-frogloop-and-care2</link>
 <description>&lt;p&gt;&lt;a href=&quot;http://www.frogloop.com/care2blog/2007/7/17/is-it-worth-it-an-roi-calculator-for-social-network-campaign.html&quot; target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://www.frogloop.com/storage/images/worthithorizontal.gif&quot; alt=&quot;Is It Worth It?&quot; title=&quot;Is It Worth It?&quot; width=&quot;540&quot; height=&quot;100&quot; /&gt;&lt;/a&gt;&lt;a href=&quot;http://www.frogloop.com/care2blog/2007/7/25/the-long-long-tail-of-facebook-causes.html&quot; target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://www.frogloop.com/storage/images/lemurtail.jpg&quot; alt=&quot;The Long, Long Tail&quot; title=&quot;The Long, Long Tail&quot; width=&quot;250&quot; height=&quot;333&quot; align=&quot;right&quot; /&gt;&lt;/a&gt;&lt;a href=&quot;http://www.care2.com&quot; target=&quot;_blank&quot;&gt;Care2&amp;#39;s&lt;/a&gt; nonprofit online marketing blog, &lt;a href=&quot;http://www.frogloop.com&quot; target=&quot;_blank&quot;&gt;frogloop&lt;/a&gt;, recently released a dual post on social networking worthy of a read from even the most staunch social networking gurus.  Both the &lt;a href=&quot;http://www.frogloop.com/care2blog/2007/7/17/is-it-worth-it-an-roi-calculator-for-social-network-campaign.html&quot; target=&quot;_blank&quot;&gt;ROI Calculator&lt;/a&gt; and &lt;a href=&quot;http://www.frogloop.com/care2blog/2007/7/25/the-long-long-tail-of-facebook-causes.html&quot; target=&quot;_blank&quot;&gt;The Long, Long Tail of Facebook Causes&lt;/a&gt; articles will help you determine whether marketing on social networking makes sense for you.  &lt;/p&gt;
&lt;p&gt;The first one, &lt;a href=&quot;http://www.frogloop.com/care2blog/2007/7/17/is-it-worth-it-an-roi-calculator-for-social-network-campaign.html&quot; target=&quot;_blank&quot;&gt;an ROI Calculator,&lt;/a&gt; will help you calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace. It works sort of like an online mortgage calculator. &lt;/p&gt;
&lt;p&gt;Just enter the starting assumptions like cost per hour of staff/volunteers, social network &amp;quot;friends&amp;quot; recruited per week, and the average response rate for outreach or advocacy mailings, and the tool calculates results automatically.  This is a fantastic way to help you determine whether or not developing a presence on social networking sites is worth your hard earned dollars and precious time.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.netsquared.org/blog/jamesomalleyiv/social-network-y-goodness-frogloop-and-care2&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.netsquared.org/blog/jamesomalleyiv/social-network-y-goodness-frogloop-and-care2#comments</comments>
 <category domain="http://www.netsquared.org/tags/calculator">calculator</category>
 <category domain="http://www.netsquared.org/tags/care2">care2</category>
 <category domain="http://www.netsquared.org/tags/causes">causes</category>
 <category domain="http://www.netsquared.org/tags/facebook">facebook</category>
 <category domain="http://www.netsquared.org/tags/frogloop">frogloop</category>
 <category domain="http://www.netsquared.org/tags/fundraising">fundraising</category>
 <category domain="http://www.netsquared.org/tags/myspace">myspace</category>
 <category domain="http://www.netsquared.org/tags/online-fundraising">online fundraising</category>
 <category domain="http://www.netsquared.org/tags/return-investment">return on investment</category>
 <category domain="http://www.netsquared.org/tags/roi">roi</category>
 <category domain="http://www.netsquared.org/tags/social-networking">social networking</category>
 <pubDate>Thu, 09 Aug 2007 15:07:13 -0400</pubDate>
 <dc:creator>JamesOMalleyIV</dc:creator>
 <guid isPermaLink="false">7022 at http://www.netsquared.org</guid>
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<item>
 <title>Intro -&gt; Martha Kurtz, Project Champion for FamilyFarmed.org</title>
 <link>http://www.netsquared.org/blog/marthak/martha-kurtz-coo-fundingpix-project-champion-familyfarmed-org</link>
 <description>&lt;p&gt;&lt;img src=&quot;http://farm1.static.flickr.com/203/511344788_ec136673a3_t.jpg&quot; alt=&quot;Martha Kurtz&quot; title=&quot;Martha Kurtz&quot; width=&quot;100&quot; height=&quot;84&quot; align=&quot;left&quot; /&gt; Hi, I&amp;#39;m Martha Kurtz and I&amp;#39;m really excited to be the project champion for &lt;a href=&quot;http://www.familyfarmed.org&quot; target=&quot;_blank&quot; title=&quot;FamilyFarmed&quot;&gt;FamilyFarmed.org&lt;/a&gt;!&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.netsquared.org/blog/marthak/martha-kurtz-coo-fundingpix-project-champion-familyfarmed-org&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.netsquared.org/blog/marthak/martha-kurtz-coo-fundingpix-project-champion-familyfarmed-org#comments</comments>
 <category domain="http://www.netsquared.org/tags/champion">champion</category>
 <category domain="http://www.netsquared.org/tags/digital-media">digital media</category>
 <category domain="http://www.netsquared.org/tags/intro">intro</category>
 <category domain="http://www.netsquared.org/tags/online-fundraising">online fundraising</category>
 <pubDate>Wed, 23 May 2007 17:49:20 -0400</pubDate>
 <dc:creator>marthak</dc:creator>
 <guid isPermaLink="false">6673 at http://www.netsquared.org</guid>
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<item>
 <title>SixDegrees.org</title>
 <link>http://www.netsquared.org/projects/proposals/sixdegrees-org</link>
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 <comments>http://www.netsquared.org/projects/proposals/sixdegrees-org#comments</comments>
 <category domain="http://www.netsquared.org/strategy-goal/fundraising">Fundraising</category>
 <category domain="http://www.netsquared.org/strategy-goal/grassroots-mobilization-activation">Grassroots mobilization/activation</category>
 <category domain="http://www.netsquared.org/strategy-goal/public-outreach-publicity">Public outreach/publicity</category>
 <category domain="http://www.netsquared.org/tags/charity-badges">Charity Badges</category>
 <category domain="http://www.netsquared.org/tags/online-fundraising">online fundraising</category>
 <category domain="http://www.netsquared.org/tags/six-degrees">Six Degrees</category>
 <category domain="http://www.netsquared.org/tags/viral-fundraising">viral fundraising</category>
 <category domain="http://www.netsquared.org/tags/widgets">widgets</category>
 <category domain="http://www.netsquared.org/key-tools/social-networking-0">Social networking</category>
 <category domain="http://www.netsquared.org/key-tools/video">Video</category>
 <category domain="http://www.netsquared.org/cause/other">Other</category>
 <pubDate>Fri, 06 Apr 2007 09:43:57 -0400</pubDate>
 <dc:creator>staciemann</dc:creator>
 <guid isPermaLink="false">2678 at http://www.netsquared.org</guid>
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<item>
 <title>Key writing components help capture attention in online fundraising</title>
 <link>http://www.netsquared.org/blog/mstein63/key-writing-components-help-capture-attention-in-online-fundraising</link>
 <description>&lt;p&gt;&lt;img src=&quot;http://michaelstein.typepad.com/michael_stein/images/ntenthumbstanionis_1.jpg&quot; border=&quot;1&quot; alt=&quot;&quot; hspace=&quot;2&quot; vspace=&quot;2&quot; width=&quot;100&quot; height=&quot;111&quot; align=&quot;left&quot; /&gt;Another excerpt from Madeline Stanionis&amp;#39; outstanding new book on online fundraising has been published, this time by the good folks at TechSoup.org.&amp;nbsp; The excerpt is entitled: &lt;a href=&quot;http://www.techsoup.org/howto/articles/internet/page4462.cfm?rss=1&quot; target=&quot;new&quot;&gt;Learn key writing components to help capture constituents&amp;#39; attention&lt;/a&gt; and this is another &amp;quot;required reading&amp;quot; for anyone conducting online fu&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.netsquared.org/blog/mstein63/key-writing-components-help-capture-attention-in-online-fundraising&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.netsquared.org/blog/mstein63/key-writing-components-help-capture-attention-in-online-fundraising#comments</comments>
 <category domain="http://www.netsquared.org/tags/donordigital">donordigital</category>
 <category domain="http://www.netsquared.org/tags/fundraising">fundraising</category>
 <category domain="http://www.netsquared.org/tags/online-fundraising">online fundraising</category>
 <pubDate>Mon, 22 May 2006 19:38:56 -0400</pubDate>
 <dc:creator>mstein63</dc:creator>
 <guid isPermaLink="false">1370 at http://www.netsquared.org</guid>
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